Troubleshooting Poor Conversions: What To Do When Your Website Is Getting Traffic, But Not Selling
It's frustrating when you pour time and effort into creating a website and optimising it to bring in plenty of traffic only for it to not deliver the conversions you were hoping for. Maybe you've tried all the usual advice - optimising your site for search engines, using effective calls to action, and making sure your content is relevant to your target audience - but still haven't seen results. In this article, we'll explore some of the reasons why your website might not be converting and provide tips on how to work out what's going wrong.
Troubleshooting Poor Conversions: What To Do When Your Website Is Getting Traffic, But Not Selling
It’s frustrating when you pour time and effort into creating a website and optimising it to bring in plenty of traffic only for it to not deliver the conversions you were hoping for.
Maybe you’ve tried all the usual advice – optimising your site for search engines, using effective calls to action, and making sure your content is relevant to your target audience – but still haven’t seen results. In this article, we’ll explore some of the reasons why your website might not be converting and provide tips on how to work out what’s going wrong.
Check your website’s design and user experience
If you’re running a website, it’s important to regularly check your design and user experience.
Even if you’re happy with how your site looks, it’s possible that users are having difficulty navigating it or that the design is becoming outdated. Similarly, even if you’ve been getting good feedback from users, it’s still a good idea to take a closer look at your site to see if there are ways to improve the experience.
By regularly evaluating your website’s design and user experience, you can ensure that your site is always easy to use and attractive to visitors.
Make sure your website is mobile-friendly
Mobile devices are becoming increasingly popular as the primary way people access the internet. In fact, recent studies have shown that more than 60% of internet traffic now comes from mobile devices. This means that it’s more important than ever for businesses to have a mobile-friendly website. A mobile-friendly website is one that can be easily accessed and used on a mobile device.
This means that the text should be easy to read, and the buttons should be big enough to be clicked on without difficulty. The website should also load quickly, as users are likely to abandon a site if it takes too long to load. Finally, the layout should be simple and easy to navigate, as people are typically looking for specific information when they use a mobile device.
By following these guidelines, you can ensure that your website is accessible and user-friendly for the growing number of mobile users.
Review your website’s copy and make sure it’s clear and concise
As a business owner, one of your top priorities should be ensuring that your website’s copy is clear and concise. After all, your website is often the first point of contact between you and potential customers, so you want to make sure that it makes a good impression.
When reviewing your website’s copy, ask yourself whether it is easy to understand and free of errors. Is it organized in a way that makes sense? Does it use plain language instead of jargon? If not, consider making some changes. Clarity and conciseness are key when it comes to effective website copy, so take the time to ensure that your site is up to par. Your visitors will thank you for it.
Test your website’s checkout process
Before you launch your website, it’s important to test your checkout process to ensure that it is smooth and easy for customers to use. There are a few key things to keep in mind when testing your checkout process. First, make sure that all of the fields in the checkout form are clearly labelled and easy to understand. Second, test the form to ensure that all of the required information is collected correctly.
Finally, try out the payment process to make sure that it is secure and works properly.
By taking the time to test your checkout process, you can help to ensure a positive experience for your customers.
Investigate if the right people are coming to your website
It’s important to make sure that the right people are coming to your website. After all, if you’re trying to sell products or services, you want to make sure that your target market is actually visiting your site.
There are a few ways to go about this. First, take a look at your web traffic statistics. Where are your visitors coming from? Are they finding you through search engines, social media, or other websites?
This can give you some insight into how they’re discovering your site. Second, take a look at what kind of content is popular on your site. If most of your visitors are only interested in one specific type of product or service, it’s a good idea to focus your marketing efforts on that particular niche.
Finally, consider conducting surveys or polls on your website. This can give you valuable feedback about why people are visiting your site and what they’re looking for.
By taking the time to investigate who’s coming to your website, you can ensure that you’re attracting the right audience.
Analyse your website’s analytics to see where visitors are dropping off
Trying to figure out where your website’s visitors are dropping off can be a frustrating experience. After all, you’ve put so much effort into driving traffic to your site, and it’s disappointing to see people leaving before taking the desired action.
However, by analysing your website’s analytics, you can better understand where people are dropping off and what you can do to keep them engaged. One important metric to look at is the bounce rate, which measures the percentage of people who leave after viewing only one page.
If your bounce rate is high, it could be an indication that people are not finding what they’re looking for on your site. Another metric to look at is the average time spent on site.
If visitors are quickly leaving your site, it could be because they’re not able to navigate it easily or they’re not finding relevant content.
By taking a closer look at your website’s analytics, you can identify areas for improvement and make changes that will help keep visitors engaged.
If you’re noticing a decline in website conversions, it may be time to take a closer look at your website design and user experience. Make sure your website is mobile-friendly and that your copy is clear and concise.
Test your checkout process to make sure it’s easy for customers to purchase your products or services. And finally, investigate if the right people are coming to your website – analyse your website’s analytics to see where visitors are dropping off.
If you need help with any of these things, contact MobiWeb – our team of experts can help you increase website conversions and drive sales!
Special thanks to Matt from ContentHype for helping with the content writing.
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