Design and Format Tips
Over the last couple of posts, we have looked how to finesse your manuscript and to collect images of books you like.
The next step is to research and find a great book designer to collaborate with. H...
Is Your Business Making Money?
In my last blog post, we discovered how critical it is to practice good financial management in your business and the different reports you can get out of your accounting system to help you understand what...
Do You Have The Right Marketing Tools?
In this ever changing marketing landscape it is not surprising that most of us don’t have the marketing tools we need. If we look at the marketing technology landscape put together by chiefmartec.co...
Culture Matters!
There are many definitions of culture but the one I like the best was stated by a 5-year-old on an ABC program my daughter was watching. “Culture is the personality of the place you live”. This sums up...
The Key to Selling and Negotiation is Asking the Right Questions
If you’re new to the sales game, you might be mistaken for thinking it’s the smooth talker who clinches the deals but according to the experts it’s the careful listener and astute interviewer who sco...
The Top 3 Marketing Tools to Make Sales Online
Whether you sell physical or digital products, you’re likely to have a website. Some business owners spend a lot of money on their website and some spend very little, the common mistake both make, is not...
Position Yourself For Profit
Imagine, a 6-star day care center which provides added benefits for a higher fee, a day care center positioned as the ‘BMW’ of day care.
What do you think about that?
Of course, some people will like i...
Registered Trademark – Use it or lose it !
Unlike domain names, registered trademarks in Australia and overseas can be challenged on the grounds of non-use by an applicant of an exact mark or similar trademark. Many people wrongly assume that tra...
7 Psychological Triggers that Make Your Marketing More Powerful
Marketing uses ‘psychology’ to attract attention and ‘persuade’ the target to take an action. This might be to enter an email address in exchange for information or to purchase a product
He...
Social Entrepreneurship
What was once a difficult venture to pursue is becoming easier as access to valuable resources increases and as more consumers hold corporations socially responsible. In this article, we examine what soci...
Twitter Tracking Tips To Increase Conversions
There is no doubt that Twitter is no longer just a micro-blogging site, or an extension of a business’s website. Twitter has become a very important marketing channel for businesses. It not only enables ...
Top 10 Concerns About Writing and Publishing a Book, in Review
Over the last year, the top 10 concerns about writing and publishing a book have been discussed in these publishing posts.
Hopefully one, or more, of the tips in those posts have assisted to get you closer...
THE COST OF RE-BRANDING Part 1
Imagine having to replace and re-brand every single item in your business? Think about the logistics of replacing everything with your name and logo....
