How to Use Social Media to Get New Business
In today's business climate, having a strong social media presence is more important than ever. Your potential customers are spending more and more time on social media platforms, so it stands to reason th...
How To Use Twitter Lists For Marketing
There is no doubt Twitter is a very powerful social network for marketing. However, it can be quite a noisy place. This is why, thanks to the effective use of a Twitter list or several lists, you can easil...
What is Remarketing?
So what is remarketing? That is what I hear from a number of small businesses.
Remarketing is targeting those people who have already visited your website that may not have finished an action. Have you eve...
Using eBooks To Promote Your Business
Sharing useful information and resources is a sure way to elevate your profile and build your credibility. CATRIONA POLLARD discusses the benefits to be gained by writing your own ebook and distributing it...
Get Lost and Love It
There’s something to be said about heading off the beaten track in a city. ...
Everyone Has a Book These Days; Aren’t I Just Following The Crowd?
Publishing a book of your own is still a pretty unique thing.
How many people do you know who have written their own books?
When you do know someone who is an author, do you think ‘I could do that’ or ...
5 Ways to Ensure You Always Hire the Right Person
You must hire the right employees if you want to be successful in your business. When it comes to employee recruitment, you will never be able to please everyone in your organization since you will continu...
Get Lost and Love It
There’s something to be said about heading off the beaten track in a city. ...
There Are So Many Books Already; How Will Anyone Ever Find Mine?
Keep it in perspective.
Think about your existing customer relationships rather than the ivory tower of bestselling authors.
Who do you want to see your book? Who should see your book? Who would be an advo...
Transforming your business through innovation
Businesses best positioned to survive and thrive through the highs and lows of economic cycles are those that continue to innovate....
I Don’t Have Time To Publish a Book!
The key to any new project is to prioritise its importance.
There are times in our lives when we really don’t have time to take on a new project. If this is the case for you right now, it’s probably be...
A Case Study In Successful Rebranding
When Dr Elizabeth Kirk, Beyond Ergo decided to rebrand her specialised ergonomic business, she consulted with Seriously Trademarks (now merged with Baxter IP) for assistance with trademarking her new name....
I Can’t Write
I suspect there are very few people in the world who would claim to be naturally good at writing.
Even published authors will often regale you with stories about how much hard work it took to get them wher...
