What Makes Someone Difficult to Communicate With?
One of the most popular questions I get is how can I deal with a ‘Difficult’ person? Each of you almost everyday will come across someone you find difficult to some degree. Many of you a this...
Certification Marks are Different from your Standard Trademarks
A certification mark is a form of trademark with a lengthier and more complex application process. However, the ongoing benefits of a certification mark make the procedure worthwhile, and worth the effort...
How to Effectively Use Twitter Mentions and @replies For Marketing
As effective as Twitter is to build an audience, grow brand awareness and generate traffic and leads, this micro-blogging platform can be quite confusing and not that self explanatory.
Reading tweets from ...
How to shorten your sales cycle
One of the biggest complaints from salespeople in a tight economy is the time it takes to achieve a sale. So, what can you do to speed up the sales process?
Sell the solution not the product
Branding is ...
Top Five Mistakes a Trademark Beginner Makes
Over recent months, our firm has been dealing with clients who have attempted to trademark their brand themselves and have not been successful. In some cases, they were the cause of their disastrous attem...
Speeding Up Book Writing with AI: 3 Things you need to know
AI can significantly speed up your book-writing process. Many of you might wonder, “Can AI really write a book for me?” The short answer is: Yes, absolutely. But the degree to which it can speed up you...
Do It Your Way in China
There’s more than one way to skin a cat, if you can pardon the cliché. I am tempted to use it now just to emphasize to you how something so evident can often be overlooked. It is easy to find people who...
Remote Vs. On-Site Vs. Hybrid: What’s The Best Work Model For You?
Remote and hybrid work have opened up a lot of opportunities for working women in Australia. Not only do these modern work models allow parents to continue working alongside raising a family, but they also...
The Key to Sustainable and Transparent Corporate Governance
More than ever, boards of directors are devoting more time to carrying out their mandates and supervising a greater variety of issues. The expectations that are put on board members are rising in an enviro...
The Power of Collaboration In Content Marketing
When it comes to your content marketing strategy, don’t underestimate the power of collaboration.
Whether you are creating web content, sending out an eNewsletter, or publishing a book, there are many po...
Two Things to Know About Trademarks
Trademarks are the identity of businesses, brands and individuals. More and more, people and companies are relying on trademarks to protect their image, and maintain airtight branding.
Whether you are a s...
Results can be fabricated, detailed explanations not so easily
Don't just tell people that your clients get great results and share testimonials. Share what you did for them to achieve the result. What exactly did you do differently? What did that look like? Write a B...
