How To Tweet Effectively To Stand Out On Twitter
Thanks to Twitter, anyone can now reach millions of people almost instantly and effortlessly. With 300 million users, chances are you can connect with people who fit your target audience. However, with 6,000 tweets on average being published every second, it can be difficult to make yours stand out in users’ timelines.
This is why it’s important to follow the 6 Secrets below on how to tweet effectively for maximum impact and exposure.
Secret 1: Keep your tweets short
Although Twitter restricts the length of tweets to 140 characters, even shorter tweets (110 characters or less) seem to have more impact and receive more engagement.
Secret 2: Use images to illustrate your tweets
Since Twitter allows you to upload images, make sure you take advantage of this feature as images stand out in newsfeeds much more than text does. When using images, using bright colours is also a good idea, as it will make your tweet stand out even more. Images are also an opportunity to add your logo and website url for increased brand awareness.
Secret 3: Use snip.ly as a link shortener
There are many link masking and shortening tools available, however snip.ly also enables you to create pop up ads for your business when people click on the shortened link. By shortening your links using snip.ly, not only will your tweet look short and tidy, it is also an opportunity to further advertise your business.
Secret 4: Publish multi-dimensional tweets
When posting content on social media, it is very easy to fall into the trap of always posting content about your business or service. Instead, vary the types of tweets you publish, so that a third falls under the category of “scheduled” content (tweets about your business), a third falls under the category of “reactive” content (commentary on industry-related news) and a third falls under the category of “responsive” content (answering people’s questions and joining conversations).
Secret 5: Publish tweets at the right time
Although many people seem to give advice on the best times to tweet, a more effective tool to use, to find out when is the best times to tweet for maximum exposure is tweriod.com. This tool determines when your followers are the most active on Twitter.
Secret 6: Humanize your tweets
Tweets that are either informative, entertaining or allow people to be part of a brand by asking them to take part in some decision-making or contributing to content tend to be among the most popular on Twitter. However, tweets that humanize the brand by displaying pictures of people behind a business (pictures of staff, the business owner or customers) always win in terms of engagement.
If implemented, the 6 Secrets above will dramatically increase the results you get from your tweeting efforts and allow you to stand out and be among the few businesses who know how to consistently experience a return on investment from Twitter.